Hiba Al Masoud

8+ years of strategic management experience in delivering commercially aligned strategies to surpass targets, build sustainable business opportunities, and identifying new profitable market segments. Hiba is also the Co-founder of Sauce Capital, a food technology platform based in Abu Dhabi. Previously, Hiba worked at Etihad Airways holding positions globally and later promoted as the Manager of Corporate & Government Sales in the HQ, Abu Dhabi.

Managed stakeholders at all levels from front-line delivery staff to C-Level leaders, corporate partners and key stakeholders building successful long-term collaborative relationships both internally and externally.