Adam Hodgden

Adam Hodgden is an experienced marketing operations professional with a strong background in data analytics and resource optimization. Currently serving as the Director of Services and Marketo Certified Solution Architect at MERGE since February 2021, Adam has developed a comprehensive data analytics framework and maintained interactive dashboards to enhance operational visibility and resource management. Previous roles include Director of Services at Perkuto, Senior Marketing Operations Manager at Benefitfocus, and various positions at Blackbaud, where Adam led teams and drove strategic growth. Adam's educational background includes a BS in Graphic Communication from Clemson University.