Serena Mistry Faria

Serena Mistry Faria is an experienced professional in brand strategy and client service, currently serving as the Senior Vice President - Group Brand Strategy Leader and Senior Vice President - Group Client Service Leader at MERGE since March 2023. Prior to this role, Serena held the position of Senior Vice President, Science Affinity Lead at ApotheCom from December 2019 to December 2022, and served as Group Account Director at precisioneffect from December 2017 to September 2019. Serena's career includes significant roles at Cambridge BioMarketing, encompassing various management positions from Group Management Supervisor to Account Management Consultant, and a Marketing Manager role at Indigene Pharmaceuticals, where responsibilities included developing creative programs and advancing brand strategy. Early career experience includes an MBA Marketing Internship at BD, focusing on market research and product promotion strategies. Serena holds an MBA in Biotechnology and Marketing from the University of Pune and a Bachelor of Science in Microbiology from Savitribai Phule Pune University.