Diana Mateescu

Diana Mateescu has a diverse background in digital marketing and campaign management. Diana began their career as a Consumer Marketing Internship at Colgate Palmolive in 2012. Diana then worked as a Brand Management Trainee at JTI, providing support for brand programs and coordinating with agencies and other departments for important launches. Diana then joined Orkla Foods Romania as a Marketing Executive, where they developed marketing strategies, managed product portfolios, and coordinated with the sales team. Diana continued to expand their digital marketing skills at IBM, first as a Marketing Campaign Manager for Spain, Portugal, Greece, and Israel, then as a Digital Marketing Manager for Spain, Portugal, and Greece, and finally as a Digital Marketing Campaign Manager for Europe. At IBM, they led the development and execution of digital campaign strategies, managed budgets, and achieved impressive performance results. Diana then joined Meridian Energy as a Data Driven Marketing Manager, where they oversaw the implementation and optimization of digital marketing projects. Diana is currently working as a Digital Performance Manager at Meridian Energy, leading the creation and optimization of digital campaigns, managing digital media investments, and collaborating with the marketing and sales teams to identify performance improvement opportunities. Throughout their career, Diana has demonstrated strong analytical and strategic skills, as well as the ability to drive results and improve ROI.

Diana Mateescu's education history includes a Master in Management degree from IE Business School, specializing in Sales and Marketing, which they obtained from 2011 to 2012. In 2020, they completed a Marketing Week Mini MBA with Mark Ritson. Prior to that, they earned a Bachelor in Economic Sciences from the Bucharest Academy of Economic Studies, with a focus on Economy and International Business, from 2008 to 2011.

In addition to their formal education, Diana has obtained several certifications. Diana completed the Optimizely X Web Foundations course from Optimizely in April 2018. Diana also received the IBM Agile Explorer certification and the IBM Design Thinking Practitioner certification in September 2017. Diana has also obtained certifications in language proficiency, including the CAE certification from the British Council, and has achieved the DELE C2 certification from the Instituto Cervantes. Diana has also completed the IELTS certification from the British Council. The specific months and years for obtaining the language certifications are not provided.