Mehmet Gurun

Mehmet Gurun has a diverse work experience spanning over several decades. Mehmet is currently serving as the Global Merchant Acquisition & Integration Director at Merit Incentives, a global engagement technology and solutions company. Prior to this, from 2018 to 2021, they held the role of MENA Regional Director at Biggloyalty, working for both BiggLoyalty FZCO and BiggLoyalty General Trading LLC. In 2018, they also worked as the MENA Regional Director at Aristo-FZE.

Before joining Biggloyalty and Aristo-FZE, Mehmet Gurun worked as the Deputy General Manager at On-Net Worldwide Products from 2014 to 2018. In 2013, they served as the COO (Chief Operating Officer) at Markado, the first online outlet e-commerce platform in Turkey. Mehmet had full responsibility for supply chain management, logistics, fulfillment, campaign management, payment systems, and user experience at Markado.

Prior to Markado, Mehmet Gurun founded Platform Knowledge Management SA in 2003 and served as the owner until 2013. The company focused on creating and implementing loyalty projects for various industries. Mehmet also held the position of Managing Director at CMC Customer Management Center from 2000 to 2002 and achieved a return on investment within 8 months. Mehmet serviced clients like Unilever, 3M, and Nokia.

Before joining the loyalty and customer management field, Mehmet Gurun worked in the FMCG sector. Mehmet served as the Deputy General Manager at Ender Chocolate and Confectionary from 1996 to 2000. Prior to that, they were the Group Marketing Manager at Ulker, where they led the marketing department and launched products like Peki, Kekstra, and Dankek. Mehmet also worked as a Brand Manager at Marsa Kraft Jacobs Suchard from 1994 to 1995, where they successfully repositioned industrial brands and launched the CAFH department.

Overall, Mehmet Gurun has a strong background in loyalty programs, customer management, marketing, and brand management in various industries.

Mehmet Gurun completed their undergraduate degree in Marketing and Management at Dowling College from 1981 to 1985. Later, they pursued another undergraduate degree in Political Science at Boğaziçi University from 1985 to 1989.