Benoit Soucaret

Benoit Soucaret currently serves as the Global Lead for Experience Design at Merkle since April 2024, following a position as Chief Experience Officer in Merkle EMEA from November 2021 to April 2024. Prior experience includes roles such as Group Creative Director, Creative Director, and User Experience Lead at LiveArea, a Merkle Company from November 2016 to November 2021, and Head of Digital Design at Jack Wills from May 2015 to November 2016. Benoit co-founded Whatalovelyday, serving as Creative Director from December 2009 to May 2015, and worked as Senior Art Director at Binamic from October 2007 to December 2009, among other design and creative positions. Academic achievements include an MBA from Esade focused on Entrepreneurship, Business & Marketing Strategy, Finance, Economics, Leadership, and Management, as well as a B.A. in Advertising, Art Direction, and Graphic Design from ECV - École de création visuelle.