Erin Logan

Erin Logan is an accomplished professional with over 15 years of experience in the retail and consumer packaged goods (CPG) sectors. Currently serving as Vice President of Strategy for Retail and CPG at Merkle since 2023, Erin leads industry strategies within a data-driven customer experience framework. Previous roles include Director and General Manager for New Verticals at Chewy, where Erin developed innovative experiences for pet owners, and Senior Manager at Amazon, overseeing grocery customer acquisition, physical store operations, and vendor management for Amazon Books. Earlier experience includes brand management for Iams at Procter & Gamble and a solid foundation in finance as a Senior Financial Analyst. Erin holds a Bachelor's Degree in Accounting from the University of Kentucky and has completed legal studies at Villanova University Charles Widger School of Law.