JF

Jim Farr

Solution Management Marketing Technology – Senior Director at Merkle

Jim Farr is a seasoned professional in marketing technology and IT with over two decades of experience. As the Senior Director of Solution Management at Merkle since April 2014, Jim oversees technical solutions for key accounts to maximize investment and serves as the primary contact for performance and enhancements. Prior roles include Director of IT at Hot Topic, where responsibilities encompassed eCommerce and CRM, and Client Manager at RedPrairie, focusing on customer advocacy and project management for key accounts. Jim also held positions as a Senior Consultant at American Dataware Corp, Manager of Application Development at Travelers Bank, and Programmer at Rollins Leasing Corp. Jim holds a Bachelor of Science degree in Computer Information Systems from Goldey-Beacom College.

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Merkle

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Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with Merkle to build and maximize the value of their customer portfolios.


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