Natalia Matesanz

Natalia Matesanz is an experienced CRO and UX Specialist currently working at Merkle since October 2023, where responsibilities include implementing and developing CRO methodologies for B2C and B2B clients. Prior to this role, Natalia served as a Senior Product Designer at The Cocktail, focusing on creating interfaces for notable clients like Banco Santander and Olympic Games. At Unidad Editorial, from October 2016 to February 2022, Natalia led the Digital Product Design and CRO team, emphasizing user experience across digital products. Additional roles include training in user research at The Hero Camp and teaching UX and UI research methods at Aula Creactiva. Natalia's extensive background in user experience design spans multiple companies and projects, with contributions to various digital interfaces and products. Education includes a Digital Transformation Management Executive Program from IE University and a postgraduate degree in Marketing and Innovation from Anglia Ruskin University.