Erik van Kleef

Erik van Kleef currently serves as the Cluster General Manager for Merlin Entertainments in Belgium, overseeing attractions such as LEGO Discovery Centre Brussels and Sea Life Blankenberge. Previously, Erik held the position of General Manager for LEGO Discovery Center at Apple from July 2015 to May 2024, where responsibilities included opening the first Apple store in Belgium, managing multiple departments and teams, and driving sales growth. Erik's extensive background also includes leadership roles at A.S.Adventure, G-Star RAW, and multiple retail establishments, showcasing a strong focus on employee development, customer experience, and business operations. Significant achievements encompass talent retention, cross-regional leadership development, and successful store transitions and expansions throughout Erik's career.