Niels Henrik Juul

Niels Henrik Juul is an accomplished leader with extensive experience in brand management, sales, and marketing within the entertainment and leisure sector. Currently serving as the Senior Global Brand Director (interim) for LEGOLAND Resort at Merlin Entertainments since May 2014, Niels Henrik Juul oversees global brand strategy, ensuring alignment between Merlin Entertainments and the LEGO Company. Niels Henrik Juul previously held roles such as Vice President of Sales and Marketing for LEGOLAND Development and Senior Sales and Marketing Director at LEGOLAND Billund Resort, leading the brand's global initiatives across multiple parks. With a strong foundation in partnership management gained at LEGO System A/S, Niels Henrik Juul has contributed significantly to major projects like the launch of LEGOLAND Japan and to the expansion of LEGOLAND Resorts worldwide. Academic credentials include degrees from IMD and INSEAD, as well as a Master's degree from Handelshøjskolen i Herning.