Marketing Team

The Marketing Team at Merlin Entertainments is responsible for driving visitor engagement and enhancing brand visibility across their extensive portfolio of attractions. This includes executing strategic marketing campaigns, managing global brand communications, optimizing ecommerce and digital marketing initiatives, and fostering partnerships. The team ensures creative and effective promotion of Merlin's unique attractions, such as SEA LIFE, Madame Tussauds, LEGOLAND, and Alton Towers Resort, to boost visitor numbers and maintain the company's leading position in the entertainment industry.