Alejandra Betancourt

Alejandra Betancourt is an accomplished marketing professional with extensive experience in the aesthetics and cosmetic industries. Currently serving as Sr. Manager Global Strategic Marketing Medical Devices at Merz Aesthetics since August 2013, Alejandra has also held the role of Business Unit Manager, leading sales and marketing teams to enhance the market presence of Ultherapy and Cellfina devices in Mexico. Prior roles include Sr. Product Manager at Merz Aesthetics, where initiatives were developed to boost brand awareness for injectables, and Product Manager at L'Oréal, overseeing marketing strategies for La Roche-Posay and Roger & Gallet brands. Earlier experience includes positions at Colgate Palmolive and OPEP, alongside a solid educational background with a Licentiate degree in Administration and Marketing from Universidad Panamericana.