Cheryl Black

Cheryl Black is an accomplished marketing executive with extensive experience in demand generation and marketing strategy across various organizations. As the Senior Director of Demand Generation at MessageGears since July 2023, Cheryl has successfully developed a channel-specific marketing contribution model and significantly increased the marketing-sourced pipeline by 46% from FY23 to FY24. Previously, as Vice President of Marketing at Lightspeed Systems, Cheryl achieved a 46% increase in marketing-sourced bookings and optimized lead management strategies. Cheryl has also held leadership roles at ESO, Social Solutions, Abila, Cheryl Black Consulting, Blackbaud, and the Girl Scouts of Central Texas, demonstrating a track record of creating successful marketing initiatives, enhancing pipeline generation, and fostering team collaboration. Cheryl holds a Master of Business Administration from Texas State University and a BA/BS in American Studies/Communications from Boston University.