Nathan Vanderploeg

Nathan leads the MessageWrap Team in strategy, business development, and maximizing MessageWrap's impact on their Retailer Clients and their shoppers. He has led their talented team and client partnerships to meet the growth requirements for the 2019 Inc 5000 fastest-growing private businesses in America and the 2020 Financial Times list of The Americas’ Fastest Growing Companies.

Nathan studied economics and business at the University of Michigan. In addition to his responsibilities at MessageWrap, Nathan has worked with a variety of private equity and venture-backed businesses. He also spent seven years as a management consultant with Greystone Global and Phase One Consulting Group (acquired by Accenture) focused on strategic planning, business transformation, and turnarounds.