Messe Berlin Asia Pacific
Sharlene W. is a seasoned Senior Conference Manager at Messe Berlin Asia Pacific, specializing in curating impactful conference programs and enhancing attendee experience through visionary speakers and relevant topics. Prior to this role, Sharlene served as Manager of Projects at International Conference Services, overseeing international MICE conferences and leading cross-functional teams. Sharlene's early career included roles in business development and marketing at Times Publishing Limited and MCI Group, where responsibilities involved growing e-commerce initiatives and implementing marketing strategies for various clients. Sharlene holds a Bachelor's Degree in Communication with a focus on Marketing from Murdoch University and a Diploma in Integrated Events Management from Republic Polytechnic.
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Messe Berlin Asia Pacific
Messe Berlin operates its Asia Pacific headquarters in Singapore. As one of the leading trade fair companies in the world, Messe Berlin has been organising international trade fairs and congresses since 1822. The company organises over 100 regional, national, and international in-house and guest events annually. Messe Berlin's portfolio includes leading international trade shows such as ITB, Grüne Woche, InnoTrans, and Fruit Logistica. Its international programme of trade fairs covers a wide range of events - food, travel, aviation, logistics, finance, agriculture, healthcare IT, and consumer electronics. Messe Berlin Asia Pacific is the organiser of: - ITB Asia - ‘Asia's Leading Travel Trade Show’ - ITB India - 'Connecting you to the Indian Travel Market' - MICE Show Asia - 'The Premier MICE Show in Asia' - Travel Tech Asia - 'The Premier Travel Tech Show in Asia' - Travel Meet Asia - 'Your Travel Tradeshow in Asia' Messe Berlin Asia Pacific also leads the Southeast Asia business development efforts of Messe Berlin's global events: - InnoTrans - ITB Berlin, ITB Asia, ITB China & ITB India - Fruit Logistica & Asia Fruit Logistica - Grüne Woche (International Green Week) - ILA Berlin - DMEA - Smart Country Convention - Cleaning Management Services (CMS) - Bazaar Berlin - Fintech Berlin (FIxBE) - belektro - Boat & Fun - Bus2Bus