Cristina Triviño Castillo

Cristina Triviño Castillo is an experienced Localization Program Manager at Meta since October 2022, previously serving as Director and Head of Localization at Sprinklr from May 2021 to July 2022. Prior to that role, Cristina managed the Marketing Localization Team at Atlassian for six years, focusing on transforming marketing localization into a value-driven process. Cristina's career also includes significant roles at Lionbridge as a Global Project Manager and LocTeam as a Localization Project Manager, where extensive work on Apple's localization strategy was conducted. Early in the career, Cristina worked as a Translator and Press Assistant for AFAEMME, contributing to EU-commissioned projects. Educational qualifications include degrees in Translation and Interpretation from Universidad de Granada and in Journalism from Universidad de Sevilla, alongside a Digital Marketing Professional Diploma from the Digital Marketing Institute.