Oliver Watkins

Oliver Watkins is an experienced leader in data, analytics, and customer insight, having held senior roles across various organizations. At John Lewis Partnership, Oliver led a major transformation of the Insight function and managed a multi-million investment budget, partnering with Google to enhance analytics and marketing capabilities. Prior to this, Oliver served as Director of Insight at emnos, Head of Analytics at Tabcorp, and held multiple leadership roles at Rank and The University of Law, where a significant turnaround in admissions metrics was achieved. Oliver’s expertise extends to current work as Director of Data Science at Meta and previous positions at Dunelm, demonstrating a strong track record in improving customer lifetime value, marketing effectiveness, and data-driven decision making. Oliver holds an MA in Social and Political Sciences from the University of Cambridge and possesses a solid academic background with multiple A grades at A-Level and GCSE.