Rafael Costa has held various strategic roles in marketing and operations across leading companies, including Expedia Group, Western Union, Meta, ACI Worldwide, and Yalo. At Expedia Group, as a Media Insights Planning Manager, Rafael drove performance optimization for digital campaigns with over $25M in ad spend, improving ROI by 15-20% in key markets. Previously, at Western Union, Rafael contributed to a 12% increase in channel productivity through designed incentive structures. As Partner Operations Manager at Meta, Rafael led onboarding processes for enterprise partners and collaborated on market-specific enablement programs. Success continued at Yalo, where Rafael managed a partnership driving a significant increase in WhatsApp Business API adoption. Rafael holds an MBA from Florida Atlantic University and a Bachelor's degree in Psychology from Albizu University, maintaining a strong academic record.
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