Isabel Romero

Head of Marketing at Metricool

Isabel Romero has a diverse range of work experience in various roles and industries. Isabel started their career in 2002 at Forum Mare Nostum, where they worked as an Assistant Director and was responsible for the Marketing department. Isabel then moved on to Taital hosteleria S.L, where they served as the Director of Online Marketing, overseeing brand creation, marketing strategies, advertising campaigns, and community management.

In 2013, Isabel founded their own company called Enredando por la Red, where they focused on marketing strategies, content writing, copywriting, and SEO to increase website traffic and user conversion. Isabel also provided copywriting and text correction services to optimize user experience.

Isabel's expertise in marketing led their to join ULab Ideas Meeting Point in 2016 as a Project Manager, where they managed various projects. Isabel also taught SEO Copywriting at Fundesem Business School from 2016 to 2021. During this time, they further expanded their knowledge and experience in the field.

Isabel continued their professional growth by taking on the role of Head of Marketing at metricool in 2016. In this position, they directed the marketing team, developed strategies across digital, communication, and creativity channels, and monitored and managed OKRs.

Additionally, Isabel worked at Escuela de Copywriting as a student mentor and at Instituto Pensamiento Positivo as a Marketing professor, both starting in 2019.

Isabel's extensive work experience showcases their expertise in marketing, copywriting, and SEO, along with their ability to lead teams and manage projects effectively.

Isabel Romero's education history includes a completion of advanced UX Writing at MrMarcel School in 2021. In 2013, they obtained a Master's degree in Marketing Digital from Fundesem Business School. Prior to that, they studied psychology at Universidad Complutense de Madrid from 1999 to 2002. Additionally, they obtained the certification of Metricool Expert from Metricool in June 2023.

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