Adriana Margarita Hernández López

Adriana Margarita Hernández López is a professional with extensive experience in research management, marketing, and technology. Currently serving as Research Manager at MetrixLab since April 2022 and also holding the position of Dirección tecnológica at AEVA, Adriana has a solid background in content management as a Content Management Specialist at Clickeros. Previous roles include teaching marketing-related subjects at Universidad de Guadalajara, analyzing marketing effectiveness at Galerías La Estrellita, and coordinating travel and expenses at Amco (IES). Adriana's educational credentials include a Doctorate in Strategic Communication, Advertising, and Public Relations from Universitat Autònoma de Barcelona, a Master's degree in Marketing Management, and a Bachelor's degree in Business Administration from Universidad de Guadalajara.