Guilherme Araujo Barbosa

Guilherme Araujo Barbosa is a Senior Marketing Analyst at METRO BRAZIL since November 2022, with a focus on developing engaging content and leading strategic social media planning across platforms such as Snapchat, Instagram, TikTok, and YouTube. Previously, Guilherme worked as an Endomarketing Analyst at SRM Asset, organizing internal events and managing content for social media. As a Community Manager at Mint Digitall, Guilherme enhanced client engagement by analyzing performance metrics and building strong communities on social media. Early experiences include an internship at SHOPPING PRAÇA DA MOÇA, where event organization and social media artwork design were key responsibilities, and another internship at TIM Brasil, supporting the sales team and preparing analysis reports. Guilherme holds a Bachelor's degree in Public Relations from Universidade Metodista de São Paulo, a Brand Management credential from the University of London, and is currently specializing in Influencer Marketing at Rutgers University.