Alba Díaz Carpena

Alba Díaz Carpena is a seasoned content professional with extensive experience in content creation, optimization, and strategy across various industries. Currently serving as Content Editor for Spain at METRO Markets GmbH since February 2021, Alba previously held the position of Commercial Content Executive at Iberostar Group, where responsibilities included crafting sales-oriented content for EMEA markets. Prior roles include Content Manager and Junior Content Writer at trivago, focusing on content production and SEO optimization for the Spanish platform. Additionally, Alba has worked as a Blogger on interior decoration and as a Freelance Copywriter for Westwing Home & Living, specializing in SEO texts. Alba holds a degree in Publicity and Public Relations from Universitat d'Alacant, an International Business degree from FH Aachen University, and a Master's in Digital Marketing from thePower.