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Elkin Cabas

Director, Experiential Marketing at MetroPlus Health

Elkin Cabas is an experienced marketing professional, currently serving as the Director of Experiential Marketing at MetroPlusHealth since July 2023. Previously, Elkin held the position of Senior Director, Brand Experience at United Entertainment Group, where innovative experiential campaigns were developed for major brands such as BMW and eBay. With a robust background at agencies like GMR Marketing and Eventive Marketing, Elkin has successfully managed diverse experiential programs, sponsorship activations, and client relationships for notable clients including Nissan and PNC Bank. Elkin’s earlier roles at IMG and Octagon laid a strong foundation in global sponsorship management and event execution. Academic credentials include a Master’s degree in Sports Business from New York University and a Bachelor's degree from Dartmouth College.

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