Lisa Tidwell

Lisa Tidwell is currently the Director of Digital Marketing and Analytics at Metropolitan Transit Authority of Harris County. Lisa previously worked as an Independent Consultant specializing in Market Research and Communications. Prior to that, Lisa served as the Director of Strategic Planning/Market Intelligence at First Data Corporation and as the Director of Research at McCann Worldgroup. Lisa holds a Ph.D. in Communication Studies from Northwestern University, a B.A. in Speech Communication from Texas A&M University, and a M.A. in Speech Communication from the University of Houston.