Gustavo Fett Franco

Senior Product Marketing Manager at Mews

Gustavo Fett Franco is an experienced Product Manager at Gupy since February 2019, focusing on enhancing user and stakeholder value through the Gupy Admissão Product. Prior to this role, Gustavo served as a Product Marketing Manager, driving sales collateral development, Go-to-market strategies, and branding initiatives for Gupy's offerings, including the positioning of its advanced artificial intelligence, "Gaia." Previous experience includes a role as Product Marketing Manager at Codenation, where responsibilities encompassed growth strategy for B2C users and performance metrics tracking. Gustavo began their career with a marketing internship at Codenation, developing communication strategies for talent acceleration programs, and a summer internship at Mimanzana-Smartec, contributing to the agency's internationalization project. Gustavo holds an associate's degree in Commercial and Advertising Art from Universidade do Vale do Itajaí and a Bachelor of Science in Industrial Engineering from Universidade Federal de Santa Catarina.

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