Liz Beer

Liz Beer is a seasoned marketing professional currently serving as the Director of Lifecycle Marketing at Michaels Stores since November 2023. Previously, Liz held the position of Manager of Email Development & Innovation at Ulta Beauty from July 2019 to October 2023, where significant accomplishments included leading campaign email development, launching the "Email of the Future" initiative, and enhancing transactional email journeys through personalization strategies. Earlier experience includes roles at metadata.io as a Digital Marketing Associate, where Liz designed A/B tests and published organic social media content, and Norstar International as a Brand Strategy and Digital Marketing Associate, focusing on website redesign and market research. Beginning with a foundation in web and graphic design at Adoshi, Liz has a Bachelor of Arts in Interactive Media Studies and Entrepreneurship from Miami University.