Irene Estrada

Irene Estrada is an experienced professional currently serving as the Innovation Transformation Leader for the Long Distance Transportation Business Line at Michelin since June 2023. With over a decade at Michelin, roles have included Global Business Model Leader, Vice President of Marketing for B2B and Distribution Channels Development, and Director of Marketing. Prior to Michelin, Irene worked at Tecnológico de Monterrey as a consultant for entrepreneurship and innovation, and at Nestlé in various marketing management positions, contributing to significant strategic projects and brand initiatives. Irene holds a Master’s Degree in Innovation & Entrepreneurship and a Bachelor’s Degree in Industrial Engineering from Tecnológico de Monterrey.