Irene Zhang

Irene Zhang is a seasoned marketing professional with extensive experience in retail marketing and category strategy across multiple sectors. Currently serving as the Retail Marketing and Ecommerce - Club Channel Lead at Michelin since June 2021, Irene has previously held various roles at Unilever, including Category Strategy & Analytics Manager for Walmart Omnichannel, where contributions include establishing the OMNIconnect community across 11 global markets and developing a global shopper marketing platform. With a background in trade marketing at Ferrero and Mars, along with experience in key account management at SC Johnson, Irene has demonstrated a strong capability in strategic planning, customer engagement, and promotion execution. Educational qualifications include an MBA from the University of Arkansas and a Bachelor's degree in Biochemistry from Sun Yat-sen University.