Omer Waysman

Omer Waysman is an accomplished marketing executive with extensive experience in leading consumer marketing and digital strategies across various industries. Currently serving as VP of B2C Marketing for North America and Global VP of Digital & Consumer Experience at Michelin since October 2022, Omer previously held significant roles at Danone as Global eCommerce & Business Development Director and at Microsoft, where critical contributions included managing direct-to-consumer online stores and product marketing for Windows Phone. With a strong foundation in marketing from HEC Paris and Université Paris 1, Omer has demonstrated expertise in achieving business targets, driving sales across multiple categories, and executing successful marketing campaigns and retail operations.