Pierluigi Cumo

VP B2b Marketing & Connected Solutions, North America at Michelin

Pierluigi Cumo is a seasoned marketing executive with extensive experience in B2B and consumer marketing within the North American market. Currently serving as VP of B2B Marketing & Connected Solutions at Michelin, Pierluigi manages a multi-billion-dollar P&L and leads a team of over 200 professionals. Previous roles at Michelin include VP of B2B Marketing and Senior Director of Brand & Retail Marketing, where Pierluigi focused on commercial strategy, demand generation, and brand growth. In addition to current board memberships at the North American Council for Freight Efficiency and the Women In Trucking Association, Pierluigi has held positions at Mead Johnson Nutrition and Johnson & Johnson, contributing to marketing strategies for infant nutrition and various medical devices. Pierluigi holds two MBAs, one from The University of Chicago Booth School of Business and another from Esade.

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Michelin

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Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries.


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