Pierluigi Cumo

Pierluigi Cumo is a seasoned marketing executive with extensive experience in B2B and consumer marketing within the North American market. Currently serving as VP of B2B Marketing & Connected Solutions at Michelin, Pierluigi manages a multi-billion-dollar P&L and leads a team of over 200 professionals. Previous roles at Michelin include VP of B2B Marketing and Senior Director of Brand & Retail Marketing, where Pierluigi focused on commercial strategy, demand generation, and brand growth. In addition to current board memberships at the North American Council for Freight Efficiency and the Women In Trucking Association, Pierluigi has held positions at Mead Johnson Nutrition and Johnson & Johnson, contributing to marketing strategies for infant nutrition and various medical devices. Pierluigi holds two MBAs, one from The University of Chicago Booth School of Business and another from Esade.