Yahn Heurlin

Yahn Heurlin is an experienced marketing professional with a career at Michelin since February 2005, currently serving as Europe B2B Marketing VP, focusing on various sectors including Truck Transportation, Agricultural, and Mining. Heurlin has held multiple senior roles within Michelin, including Vice President Marketing and Consumer Experience Director, overseeing strategic marketing and brand activation initiatives across Europe and North America. Prior experience includes leadership positions at Aegis Media and MEC, managing media planning and strategic accounts for diverse clients such as Heinz and Chrysler. Heurlin began a career in marketing as a Press Officer with Larrousse Formula One Team and holds a degree from NEOMA Business School.