Ghassen Karoui

Ghassen Karoui is a seasoned marketing and communication professional with extensive experience in branding and strategy. Currently serving as Director at Brandspective Consulting since December 2020, Ghassen specializes in addressing brand consistency issues for clients seeking to enhance sales and communication strategies. In addition, Ghassen works as a consultant for MicroMentor, contributing to a global mentoring platform for project leaders. Previous roles include Brand Navigator and Communication Expert at Domino Brand, and communications responsibilities at Université Libre de Tunis and Fondation Bouebdelli. Ghassen's career also includes senior positions at TBWA\POINTCARRE and NSL Tunis, along with founding the first Tunisian branding consultancy, Brandeo Branding & Strategy. Ghassen holds a Master's degree in marketing from the University of Tunis El Manar and has a strong background in strategic communication and project management.