Elba Fernandez Novoa is an experienced professional in channel management and business development, currently serving as Cloud Distribution Manager at Microsoft since March 2009 and previously holding the role of Channel Manager for SMB, focusing on the development of the SMB channel in Spain. Prior to Microsoft, Elba held the position of General Director at Distrilogie and worked at EMC between 1998 and 2005, where responsibilities included developing business strategies and managing significant revenue quotas. Elba began a career in business development in 1994, concentrating on distribution and services. Elba holds a Master of Laws (LL.M.) from Universidad Complutense de Madrid, completed in 1988.
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