Leon Yer

Leon Yer has extensive experience in the market research industry, with a focus on panel management, panel operations, and data processing. Leon is currently the Head of Community at Milieu Insight, where they oversee community engagement. Prior to that, they worked at YouGov as the Deputy Head of Panel for the APAC & MENA regions, where they developed strategies to support panel operations and ensure data security practices. Leon also has experience at GfK, where they served as the Manager of Panel Management and Operations, Media Measurement. In this role, they set up and managed a large-scale multi-platform panel and implemented fraud-detection procedures. Earlier in their career, Leon worked at Rakuten AIP, where they held various roles, including Resource Development Lead and Senior Planner. In these positions, they managed global panel teams, optimized panel recruitment and retention strategies, and developed partnerships with offline fieldwork suppliers and online panel providers. Leon began their career at Ipsos as a Data Processing Executive before advancing to Senior Data Processing Executive and eventually becoming a Team Lead in Data Processing. Overall, Leon has a strong background in panel management, data processing, and strategy development in the market research industry.

Leon Yer has a diverse education history. Leon obtained a BSc (Hons) in Computing with a specialization in Software Engineering from Staffordshire University, where they studied from 2010 to 2012. Prior to that, they completed a Diploma in Information Technology from Multimedia University, where they studied from 2006 to 2008. In addition to their formal education, Leon also obtained a certification in "Building Your Personal Brand" from Ashridge Executive Education, Hult International Business School in March 2020.