Eva Abling

Retail Sales & Operations Manager at Millennial Brands

Eva has 13 years of experience in retail store operations standards and excellence for retail brands. She started her career journey working with different brands and gaining over the years, deep experience in terms of controlling and directing the store team to achieve the highest level of customer service standards and in-store execution to deliver sustainable sales and profit targets.

Eva is leading one of the retail store operations and sales for Millennial Brands in terms of managing the store operations, ensuring consistency and compliance with brand guidelines by consistently creating a welcoming environment for the customer through greeting, assisting, and responding to customer inquiries.

Eva is currently managing O Boticário brand (#12 beauty brand worldwide) in the UAE flagship retail store. O Boticário UAE received multiple awards since its launch in Dubai in 2018, including the best performance for any international franchise.

Eva has strong core skills including Sales techniques, Visual Merchandising, Process Improvement, Staff Management, Team Building, Process Optimization, Inventory Control, Employee Learning & Development, Corporate Promotions, Productivity Improvement, Standard Operating Procedure (SOP).

Eva holds a BS in Business Administration from Malabon University.


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