Izzy Lugo III

Izzy Lugo III currently serves as the Director of Experiential Marketing for the Milwaukee Brewers, focusing on enhancing brand presence in underserved communities through various marketing initiatives. As the Founder of Strange on Purpose, a consultancy aimed at connecting brands with consumers through purposeful content, Izzy has evolved this venture from a podcast into a platform for brands to tell authentic stories. Previous experience includes roles in creator partnerships and growth strategy at companies like DULCEDO Management and InLive, Inc., where Izzy drove successful rebranding efforts and enhanced customer experiences. With a background in strategic partnerships and content production at organizations such as Tradeblock, Help Scout, and ROC Ventures, Izzy has consistently demonstrated expertise in generating revenue and fostering collaborations. An educational foundation includes a Bachelor’s degree in Sport Management from Cardinal Stritch University and a certificate in Sneaker Essentials from the Fashion Institute of Technology.