Matt Helmeid

Matt Helmeid is the Senior Director of Partnership Activation for the Milwaukee Brewers. Matt previously served as the Community Director for The Ability Center, where they strategized impactful sport and recreational opportunities for underserved communities and populations. Matt also oversaw and executed a project timeline for a multi-year $7 million construction project.

Helmeid began their career with the Arizona Diamondbacks in 2009, where they served as the Sr. Director of Special Projects & Fan Experience. In this role, they spearhead business development strategy to drive Club revenues while focusing on culture, fan experience, community and financial efficiency. Matt also led the Chase Field Dining Experience initiative through implementation of key fan-facing touchpoints and metric tracking in alignment with Levy Restaurants and foodservice subcontractor partners. Programs they implemented included Value Items, variable pricing strategy, Season Ticket Holder Advantage Program and WOW Item promotions.

In addition to their work with the Diamondbacks, Helmeid has also served in a leadership role for the planning and execution of large-scale Major League Baseball events such as the 2011 All-Star Game, 2013 World Baseball Classic, multiple MLB Postseasons as well as other high-profile events such as WWE Royal Rumble, NCAA Football Bowl Games, and marquee concerts.

Most recently, Helmeid created and implemented an organization-wide sustainability strategy for the Milwaukee Brewers while introducing numerous programs and processes, including large-scale recycling, compost material collection, elimination of paper towel

Matt Helmeid earned their degree in sport management from the University of Minnesota.

Matt Helmeid reports to Kevin Babusiak, VP, Partnership Activation & Strategy. Some of their coworkers include Vanessa Padrones - Manager, Partnership Activation, Scott Lukas - Director, Partnership Sales, and Alex Johnson - Coordinator, Partnership Activation & Events.