Ekaterina Gamsriegler has a diverse range of work experience in marketing and growth roles. Ekaterina is currently working as the Head of Marketing at Mimo, where they are responsible for developing brand and product marketing strategies, managing budgets and KPIs, and achieving revenue goals. Prior to Mimo, Ekaterina worked as a Marketing and Growth Advisor at Mathemarketing, where they provided assistance to B2C startups with acquisition, retention, and monetization strategies. Ekaterina also mentored on growth and marketing at GrowthMentor. Additionally, Ekaterina served as a Digital Marketing Faculty Mentor at Practicum by Yandex, where they helped students enhance their marketing knowledge. Ekaterina has also worked as the Head of Growth and Digital Marketing at Storebox, the User Acquisition and ASO Manager at Runtastic / adidas Group, the Mobile Marketing and Retention Manager at IG, and the Marketing and Communications Manager at SEO PowerSuite. Earlier in their career, they were the SEM Team Lead at dotDigital Group plc.
Ekaterina Gamsriegler attended Minsk State Linguistic University from 2007 to 2011, where they obtained a Master's degree in Linguistics with a major in Simultaneous Interpreting (English, German). In 2020, they enrolled in Reforge and completed Product Management, Growth, and Marketing Leadership programmes from 2020 to 2022.
Additionally, Ekaterina has acquired several certifications throughout their education and career. Ekaterina obtained the following certifications:
- Advanced Growth Strategy from Reforge in November 2022
- Marketing Strategy from Reforge in August 2022
- Data for Product Managers from Reforge in May 2022
- Mastering Product Management from Reforge in September 2021
- Pricing and Monetization from Reforge in April 2021
- Data-driven Product Management from GoPractice, Inc in March 2021
- Apple Search Ads Certified from Apple in November 2020
- Apple Search Ads Professional Exam from SearchAdsHQ in March 2020
- Bing Ads from Microsoft in September 2018
- Market Research and Consumer Behaviour from IE Business School in April 2017
- Google Analytics Individual Certification from Google in August 2016
- Customer Analytics from The Wharton School in May 2016
- Inbound Marketing from HubSpot Academy in November 2015
- Facebook Blueprint, All Content from Facebook Advertising in September 2015
- Fundamentals of Management from the University of California, Irvine Division of Continuing Education in September 2015
- Advertising and Society from Duke University in January 2015
- Corporate Finance from IESE Business School in November 2014
- Corporate Finance Essentials from IESE Business School in November 2014
- Content Strategy for Professionals from Northwestern University in March 2014
- Introduction to Marketing from The Wharton School in January 2014
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