Liat Lichtenstein

VP Human Resources at Mimun Yashir מימון ישיר

Liat Lichtenstein is an accomplished HR professional with extensive experience in human resources management and corporate training. Currently serving as the VP of Human Resources at Direct Finance since May 2008, Liat defines HR strategy and policy while overseeing a team responsible for about 350 employees. Previous roles include HR Manager of the Sales and Marketing Divisions at Zap Group, where Liat supported recruitment and management initiatives for over 250 staff members, and Business Coach at Blanchard Israel, focusing on sales and service training. Liat's career began at Barak Communication as Team Manager in the Customer Service Division. Currently pursuing a Master's degree in Human Resources Management at Tel Aviv University, Liat continues to enhance expertise in the field.

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Mimun Yashir מימון ישיר

Mimun Yashir, part of the Bituach Yashir Group, is the leading and largest non-bank consumer credit company in Israel. Established in 2006, Mimum Yashir went public in 2020 on the Tel Aviv Stock Exchange (TASE). We offer our customers car or home loans and act as a viable alternative to the high-interest rates charged by the banks. Working as a team has resulted in many awards: * 12th place among the most favorable workplaces in Israel in the BDiCode rating in 2022, with more tech firms at the top than ever! * CarWizz – winner of Product of the Year in 2022 * Israel Marketing Association Innovation award for peer-2-peer lending services With 700 employees, our mission is to provide excellent service, valuable resources for our customers, and meaningful career opportunities for our employees. Our employees are motivated by the desire to learn, innovate, and make an impact. We are passionate about what we do! We offer you more than a job - we offer a career with growth opportunities, personal development, attractive compensation, and a clear sense of purpose. Our fast-growing environment enables you to work hard but play harder, because having fun is part of the game. Our values are brought to life through our teamwork spirit. As a dynamic and inclusive community, we benefit from diverse perspectives to drive results for our clients, shareholders, and community. Our license number is 54414.


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501-1,000

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