Mimun Yashir מימון ישיר
Lior Cohen is an accomplished marketing professional with extensive experience in various domains. Currently serving as Head of Marketing at Mimun Yashir since October 2016, Lior oversees marketing strategy, business development, digital assets, public relations, and customer experience. Previous roles include Business Development Manager, Corporate Trainer, and Credit Underwriter at the same organization. Lior's past experience also includes security operations management at The Israel Museum in Jerusalem, banking at Bank Leumi, and serving as a Major in the Israeli Navy. Lior holds an MBA in Marketing from Tel Aviv University and a Bachelor's degree in Economics from Ariel University.
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Mimun Yashir מימון ישיר
Mimun Yashir, part of the Bituach Yashir Group, is the leading and largest non-bank consumer credit company in Israel. Established in 2006, Mimum Yashir went public in 2020 on the Tel Aviv Stock Exchange (TASE). We offer our customers car or home loans and act as a viable alternative to the high-interest rates charged by the banks. Working as a team has resulted in many awards: * 12th place among the most favorable workplaces in Israel in the BDiCode rating in 2022, with more tech firms at the top than ever! * CarWizz – winner of Product of the Year in 2022 * Israel Marketing Association Innovation award for peer-2-peer lending services With 700 employees, our mission is to provide excellent service, valuable resources for our customers, and meaningful career opportunities for our employees. Our employees are motivated by the desire to learn, innovate, and make an impact. We are passionate about what we do! We offer you more than a job - we offer a career with growth opportunities, personal development, attractive compensation, and a clear sense of purpose. Our fast-growing environment enables you to work hard but play harder, because having fun is part of the game. Our values are brought to life through our teamwork spirit. As a dynamic and inclusive community, we benefit from diverse perspectives to drive results for our clients, shareholders, and community. Our license number is 54414.