Sarah Smith currently serves as the Head of Individual Giving, Legacies and In Memory (Interim) at Mind, leading a team to enhance legacy and in-memory income streams. Previously, Sarah held the position of Senior Direct Marketing Manager (Acquisition) at Age UK, where leadership of a team resulted in a significant improvement in donor acquisition, including a 20% increase in print channel ROI and a 200% growth in digital income over four years. Earlier roles include Senior Individual Marketing Officer at Macmillan Cancer Support, Direct Marketing Officer at Health Poverty Action, and a Fundraising & Communications Assistant at The Bobath Centre for Children with Cerebral Palsy. Sarah holds a Bachelor of Arts in English Language and Literature from the University of Cambridge.
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