Benzir Shaon

Benzir Shaon serves as the Assistant Director of Data Analysis at Mindshare, a position held since January 2015, where responsibilities include leading media reporting and analytics for major clients such as Unilever, Grameenphone, and PepsiCo. Previous roles within Mindshare include Senior Media Manager and Assistant Media Manager, focused on media investment management and insights. Benzir Shaon also holds the position of Chief Content Officer at SHAON84, overseeing creative initiatives. Prior experience includes a Client Service Executive role at Nielsen, where Benzir Shaon provided market data analytics for Unilever, and a Research Associate position at NewVision Solutions Ltd. Educational qualifications include a Bachelor of Business Administration in Marketing from East West University and two master's degrees in Marketing and Digital Marketing & Social Media Advertising from American International University-Bangladesh and Bangladesh University of Professionals (BUP) respectively.