Felicia Ramirez

Felicia Ramirez is an accomplished professional in video investment with extensive experience at Mindshare since January 2016, currently serving as Associate Client Investment Lead. In this role, Felicia has managed significant accounts, including General Mills and Buffalo Wild Wings, leading negotiations such as the multi-year contract with CBS/Turner for NCAA Men’s Basketball. Prior to this, Felicia worked at MEC as a Negotiator, focusing on AT&T's national broadcast efforts, where responsibilities included executing negotiations and managing cost tracking. Earlier experience at Mindshare involved negotiating for Bacardi, with a strong emphasis on market analysis and reporting. Felicia holds a Bachelor of Science in Business Administration with a concentration in Marketing from Towson University.