Haseenah Hamid

Haseenah Hamid is an Associate Manager at Performics since July 2017, where responsibilities include leading Lenovo's B2B digital media activities for the APAC region and overseeing consumer and commercial marketing initiatives in Singapore. Previously, Haseenah served as a Senior Planner, managing integrated media campaigns across various platforms for clients including Lexus. Prior experience includes roles at Mindshare as an Account Executive, handling campaigns for HSBC and Kimberly Clark, and brand partnerships at FremantleMedia Asia for the regional talent show, Asia's Got Talent. Haseenah's early career featured internships in brand licensing and public relations, complemented by a Bachelor’s degree in Business Administration with a focus on Marketing from the National University of Singapore and a Diploma in Business Studies from Temasek Polytechnic.