McRae is a 16-year veteran of the agency, and was most recently Mindshare’s EMEA and Worldwide Team CEO, leading Mindshare’s 26 markets in the EMEA region and its global client teams based out of a London hub - a role she has held since 2019.
Prior to this role she held a number of positions in the agency, including leading Mindshare UK and before that running the Unilever account globally from 2008 to 2012. Before joining Mindshare she held a number of agency roles across Asia in Thailand, Malaysia, Korea and Australia.
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Mindshare
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Mindshare believes that in today’s adaptive world everything begins and ends in media. Mindshare's role in this world is to help clients grow their business and to become their lead business partner and they achieve this through a culture of original thinking driven by speed, teamwork and provocation.