Lauren Gold

Lauren Gold is an accomplished advertising professional with extensive experience in programmatic media and broadcast negotiation. Currently serving as Partner, Director Programmatic at Mindshare since October 2018, Lauren has progressed through various roles from Associate Director to Manager within the organization. Prior to Mindshare, Lauren was with Zenith for four years, where responsibilities included executing and optimizing online media campaigns and managing key accounts like Chase and Autism Speaks. Lauren's career also includes roles at GroupM as a Broadcast Negotiator and Assistant Broadcast Negotiator, focusing on media buys and post-buy analysis. Lauren began a career in finance with an internship at Morgan Stanley Smith Barney. Lauren earned a Bachelor of Science in Accounting from Lehigh University College of Business in 2011.