Marissa Rutherford

Marissa Rutherford is a seasoned media professional with a robust background in strategic planning and media management. Currently serving as Managing Partner and Executive Director at Mindshare since 2011, Marissa oversees the US media lead for Ferrero and bp/Castrol, focusing on the integration of communications planning and media strategy. Previous roles at Mindshare include managing various prestigious accounts such as Tyson Foods and General Mills, where Marissa led comprehensive media strategies and cross-channel collaboration. Earlier experience at Starcom MediaVest Group included roles as Associate Media Director and Media Supervisor, primarily managing Kraft Foods accounts. Marissa holds a Bachelor of Arts in Journalism and Mass Communication, with an emphasis on Strategic Communication, from the University of Wisconsin-Madison.