Digital Transformation

The Digital Transformation team at the Ministry of Tourism of Saudi Arabia is responsible for leveraging advanced technologies to enhance and streamline the organization's operations, improve the user experience, and promote tourism effectively. The team focuses on developing and implementing digital solutions, such as websites and apps, to facilitate better access to tourism information and services, while also employing digital marketing strategies to attract more visitors. Additionally, they work on integrating digital tools to preserve and showcase Saudi Arabia's rich cultural heritage and antiquities, contributing to the sector's growth and economic impact.