Hanneke Ter Mors

Hanneke ter Mors is a seasoned marketing professional currently serving as Senior Area Marketing Manager at Minitab since October 2024. Prior to this role, Hanneke was Marketing Manager at Radius from September 2020 to October 2024, where responsibilities included contributing to and implementing B2B marketing strategies across the Netherlands, Belgium, and France, managing acquisition and retention campaigns, conducting performance analysis, and collaborating with external agencies for lead generation. Hanneke also held positions as Junior Marketing Manager at Bambelo and in data-driven marketing at El Patio Breda. Earlier in the career, Hanneke gained experience in various roles at Marriott International and other hospitality venues. Hanneke holds a Master of Science in Business Communication and Digital Media from Tilburg University and a Bachelor of Business Administration in Hotel and Hospitality Management from NHTV Academy.